SILVER LINING COMMUNICATIONS IS A NEW YORK-BASED BOUTIQUE CONSULTANCY WORKING WITH PUBLIC AND PRIVATE SECTOR CLIENTS IN THE WINE & SPIRITS INDUSTRY.
Bringing to bear decades of experience in marketing and selling wine & spirits, we provide integrated trade strategy, marketing, and consulting services, helping our industry clients enter the US market, grow and enhance their business.
Having worked in PR, market development, and the import, distribution and retail channels, we have a comprehensive, hands-on understanding of how the US market works, and how it is changing in today’s dynamic world.
We create customized marketing solutions and strategies for brands, companies, and regional trade councils seeking to enter or expand their market presence in the United States.
Grounded in our extensive industry experience and expertise, we develop a comprehensive business roadmap designed to fit your specific needs within the context of current market conditions. Along with our industry partners, we work with you to achieve your long-term goals.
JoLynn is a seasoned MarCom expert with 15 years of agency-based international business experience marketing and promoting wine and spirits in the US and Canada. As Founder of Silver Lining Communications, JoLynn directs the day-to-day operations of the agency, collaborates with senior and executive-level leaders in the development and im
JoLynn is a seasoned MarCom expert with 15 years of agency-based international business experience marketing and promoting wine and spirits in the US and Canada. As Founder of Silver Lining Communications, JoLynn directs the day-to-day operations of the agency, collaborates with senior and executive-level leaders in the development and implementation of business and brand strategies, and leads a collaborative team of subject matter experts and advisory board members to provide strategic and creative counsel.
Prior to launching SLC in 2014, JoLynn led integrated B2B and B2C campaigns for some of the world's most iconic wine and spirits brands, regions, and trade organizations, including Moët & Chandon, Champagne Nicolas Feuillatte, Gerard Bertrand, Château Brane Cantenac, Château d'Yquem, Wines of France, Bordeaux Wine Council (CIVB), Bureau National Interprofessional du Cognac, Le Conseil Interprofessionnel des Vins d'Alsace (CIVA), Wines of Vinho Verde, Vinexpo, and others.
Additionally, JoLynn is a member of the Ordre des Compagnons du Beaujolais, she has participated in harvest at Château Cheval Blanc and the annual Ban des Vendanges in Bordeaux, France, and has been a guest lecturer on wine marketing at the Sy Syms School of Business, Yeshiva University.
We help you stay competitive because we understand how the market works, and how it is changing in today’s dynamic world. We work with you to develop a comprehensive business roadmap designed to fit your specific needs within the context of current market conditions.
We look at where your business is today verses where you want it to be and develop the best strategy for getting you there. Then we work to craft key messages that will resonate most with consumers to help them understand your brand's core values.
We develop thoughtful and cohesive communications plans and tactics for targeted audiences that help strengthen relationships with and build awareness for your brand.
We provide creative direction, develop engaging user experiences, and deliver compelling brand stories to consumers across all traditional and digital platforms.
We help identify and coordinate partnerships and cross-promotional opportunities with corporations, charities, media outlets, non-profit organizations, etc. in order to increase your brand's visibility.
We create dynamic and buzz-worthy events designed to increase awareness of your brand using our network of contacts and personal relationships with industry insiders and third-party providers.
Mollie enrolled in The Culinary Institute of America and graduated at the top of her class. She would go on to work at acclaimed restaurants like Payard Patisserie and Bistro and Pondicherry in New York City. Battenhouse's move into wine began with a part-time job at Joshua Wesson's Best Cellars wine shop in Manhattan. Battenhouse found her home in wine at the store; what started as a part-time gig turned into an eight-year tenure. She returned to the restaurant world to work as head sommelier at Tribeca Grill, where she was responsible for maintaining a Wine Spectator Grand Award-winning wine list. Following Tribeca Grill, Mollie moved to the distribution side of the business, and is currently the Director of Sales and Business Development for V.O.S. Selections in New York and New Jersey. Mollie is also an Advanced Sommelier with the Court of Master Sommeliers. In her free time, Mollie is a WineRing Wine Expert, she teaches classes at The International Wine Center, swims, and trains for half-marathons.
From gardening to raising animals to baking, David was immersed in every aspect of food since a young age as the son of Portuguese immigrants. At home in the United States, food remained the backbone of family life thanks to his mother’s garden and fruit trees and his father’s homemade wine. After excelling at baseball throughout high school, Santos turned to the culinary arts and graduated from Johnson & Wales University in 2001. He then traveled throughout Europe and South America, soaking up the culinary heritage of the visited countries and their cuisines rooted in peak quality seasonal ingredients. Driven by the same over-achieving characteristics that served him well in baseball, Santos took his culinary training to the next level, working at Bouley and Per Se, as well as at New Jersey’s most acclaimed restaurants: Nicholas and The Ryland Inn. By launching Um Segredo, a series of supper clubs hosted at his Roosevelt Island home, Santos established his own culinary voice and quickly developed a cult following. In 2012, he opened Louro in the West Village to much acclaim. Santos has been a guest chef at the Charleston Wine & Food Festival, Food Network New York City Wine & Food Festival, New Jersey Wine & Food Festival, Taste Talks, Indie Chefs Austin and more. He has appeared on CNN, Fox TV’s Good Day New York, CBS New York, Heritage Radio and Vice TV.
Lane is an attorney admitted in New York and New Jersey with over 20 years of combined legal and compliance experience supporting domestic start-ups as well as established international organizations interested in expanding their markets in the U.S. and abroad. Lane also has expertise in the non-profit sector, supporting their unique corporate governance, fund raising, and foreign aid goals under U.S. and international laws, rules, and regulations. When not wearing “a suit” Lane can be found in her art studio preparing works on paper and canvas for local art shows and sale.